Welcome to our first post! 2007 saw a lot of groundwork come to fruition as we finally 'flipped the switch' and declared planetnerve8 'on air' in early September.
With our goal of exposing material that is not typically heard on conventional radio stations, this blog will be the forum where we can provide more background on the artists/material we are highlighting. This will also be the venue where listeners can provide feedback on the material played.
The music industry is undergoing huge change right now. This is a very exciting time for people who really care about music as technology has opened up both the means of production and the means of distribution so no longer is a talented musician forced to go cap in hand to a major label. Can't get a record deal? No problem. Do it yourself. While I think the majors will continue to have a vital role to play, the nature of that role will shift rapidly. Instead of "selling CD's", it will shift more to exposing their artists to the public and investigating innovative ways to 'monetize music.'
We hope to also discuss these changes in this forum.
Cheers,
Michael
